Skatefulness
Vans recently released the Vans Pro Classics giving skateboarders greater support and durability, in turn allowing them to skate longer.
To differentiate the shoe from its popular predecessors we created Skatefulness, a wellness campaign that turns skate or die into skateforever.
Team: Michael Boatman (AD), Allison Kustec (AD), and Andronicus Wu (AD)
Young One’s Silver Pencil Winner 2020